In 1977, Theatrical Outfit was founded by nine young Atlanta theatre artists who wanted to shake things up and launch some electric new energy into the theatre scene. TO is launching a new festival to re-capture that energy, and launch a new generation of touring work that can light up stages in Atlanta, across Georgia, across the nation, or across the globe. The American Theatre ecosystem is at a turning point post-pandemic. We need fresh new ideas. New energy. New performances that can shake up the theatre making model, and offer audiences something exciting and raw. Something that demands them to pull their asses from their couches and streaming services and interact with other human beings in an electric live performance space. LAUNCHPAD: A “MADE IN ATLANTA” FESTIVAL is an exciting way to empower a new generation of theatre artists with the space, resources, development, and institutional support to create visceral, compact, innovative, and portable performance pieces than can be replicated in ANY space in Atlanta, Georgia, the nation, or even across the globe. This MADE IN ATLANTA festival will become an incubator for pioneering brand-new shows originating from the diverse creative ecosystem of ATL.